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6 Bake Sale Boosters

Aug 30, 2012
woman at bake sale
John Carey/Getty
You're not the only one dishing up brownies to raise money for your church or school. Budget cuts are forcing national nonprofits to tap this strategy, so steal their big-league techniques.
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1. Accommodate different eating habits.

Gluten-free, sugar-free, dairy-free and peanut-free...stocking treats for people with allergies and food sensitivities can pay off in sales.

2. Create an artful display.

Arrange items in wicker baskets and on attractive platters, and use printed banners that clearly show the name of your school or charity to assure customers you're legitimate.

3. Bundle your buys.

Double your volume by selling cookies in bags of two to four, which are easier for customers to grab.

4. Price competitively.

If the fancy bakery in your town charges for a cupcake, you should too. Whole pies and cakes are very profitable, because you can sell them for to a pop. It's for a great cause, so your customers will take it in stride.

5. Accept credit cards.

Taking plastic is incredibly easy and opens up a huge revenue stream. People tend to spend more with credit—, for example, as opposed to for a cash sale—which makes the 2.7% transaction fee worth it. Request a free credit card reader for Android and Apple smartphones from Paypal (Paypal.com/Here) or Square (SquareUp.com).

6. Set out a donation jar.

This way, dieters and other non-indulgers will have a hard timenotsupporting your worthy cause.

Sources: Amy Crowell, director of The Great American Bake Sale, a campaign run by the anti-childhood-hunger nonprofit Share Our Strength. Amanda Woodhead, Leukemia & Lymphoma Society volunteer.






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