Psychological tricks used by supermarkets
Shopping is no longer the only way to provide yourself with the necessary goods. Today, shopping is a kind of entertainment. But sometimes, after going to the store for a bottle of milk and fresh bread, we go out with a whole basket of not really necessary goods. Do not blame yourself! Thousands of marketers around the world develop different strategies so that each customer leaves as much money as possible in the store. In order to independently make decisions regarding your money, you need to know the most popular methods of controlling the behavior of buyers.
Colored price tags with notes about promotions and discounts.Noticing information about the price reduction, our brain signals a benefit. But it is worth carefully comparing the value of the goods on the stock with analogues. Sometimes the bright price tag is nothing more than a marketing ploy, and the original price of the product was simply overpriced. In addition, the seller may be marked with stickers that resemble the design of goods at a discount, other products.For example, the most popular product, "product of the day", etc. It is worthwhile to look at the size of the discount, sometimes it is so insignificant that it will not bring a serious benefit to the buyer.
Shopping carts for large size.An average trolley from an ordinary modern supermarket accommodates several times more goods than the one that was in the store a few decades ago. An empty place in a grocery cart makes a buyer commit rash waste. If you do not like to walk around the sales area with a basket, try to choose the smallest trolley. Another option is to put the cart in the cart and put all your purchases only in it.
Useful products are located at the very beginning of the hall.We very much like to deceive ourselves. And if we bought something that is considered useful, for example, fresh fruits, vegetables, cereals, then we will surely allow ourselves to buy what we like. After all, we are "well-behaved", which means we have the right to a reward. Remember this, and in the next trip to the supermarket, visit the vegetable department only after forcing yourself to walk past the rack with harmful products.
The products that buy most are hidden at the very end of the store.Do you know why bread, milk and other goods that you buy almost every day are as far as possible from the cash register? Yes, so that on the way to them you can familiarize yourself with almost the entire assortment of the store. No wonder vigilant workers strictly ensure that all customers entered the sales area exclusively on the route developed by marketers! And you thought why you can not just go to the nearest cashier to the necessary department?
Special ways of processing fruits and vegetables.Vegetables and fruits in supermarkets are often washed, and sometimes even sprinkled with water. This does not contribute to their long storage, as well as being under bright lighting devices. However, the main thing is to show the goods face. And for the safety of many sellers prefer to process fruits, vegetables and herbs with special chemicals. Remember that the greatest benefit will come from products that no one has cleaned or washed. And the fruits sparkling with “freshness” could lie in the warehouse for a single week until the moment of their purchase.
Departments with bouquets at the beginning of the hall.The smell of flowers makes us tune in to the romantic mood and make rash purchases. We associate the fragrance of flowers with joy in the summer, and we want to prolong the pleasure. And sometimes for this person decides to spend money on something that can not afford. It is better to stand a little at the department with flowers, enjoying their fragrance, and then follow the predetermined shopping list.
Smells of finished products.Almost every large supermarket has its own hot shop. And it's not just that this is an additional income for the store. The aromas of freshly baked pastries or grilled chicken provoke hunger and force people to put more food into their basket. Another trick is free tasting. Firstly, foods that are usually hungry to a hungry person are more delicious. And if you went shopping after work, the advertised product is likely to seem better to you than at any other time. Secondly, having received something for free, we often feel obliged. And, not wanting to offend those who presented us, we impulsively buy an unnecessary product.
Inconvenient routes around the store.No wonder a modern supermarket resembles a maze. Next to the necessary goods there is a shelf with pleasant knick-knacks that marketers will draw your attention to. The most popular departments will often be located in a distance from each other, so that on the way from one to the other you will go around the entire supermarket.
Manipulations with time.Very cunning and simply ingenious reception. In those areas where you want to be delayed, the flooring may have more seams (for example, at the expense of smaller tiles), or otherwise slow down the movement of your trolley. Moreover, most of the trading floors are not equipped with windows with daylight, so that even those who are stuck in the shop for half a day would not be able to understand this too quickly. The shops borrowed this trick from the casino.
The law of the golden shelf.Most often, buyers pay attention to those products that are located at the level of their eyes. It is on these shelves will be the most expensive goods, or products with expiring shelf life. In addition, we tend to trust more brands to our left (the left side is associated with a person with the past, which means something familiar and reliable).It is better to get acquainted with the entire assortment of the store, instead of reaching for the first product that your look fell to.
Lack of round prices.We most often look at the first digit of the price and the number of characters after it. Therefore, 199 it seems to us "one hundred and small", although in fact it is already almost two hundred. It is on this principle that most promotions and discounts are based. The crossed out old price acts on the buyer like a boa on a rabbit. And most often the old price, written in small print, no one reads. But in the network there are a lot of photos taken by attentive customers of the stores, proving that sometimes the price “before” practically does not differ from “after”.
Impact on children.Products for children are almost always located at the very beginning of the sales area. And for many parents, going with a child to the store always means additional expenses. In addition, among many supermarkets are common stocks that involve getting small toys, if the amount of purchases is large enough. And the children beg their parents to buy something else.
Cheap goods will be located in the most secret place.In addition, it is in the last row that the goods that most recently hit the trading floor will most likely be located. Some brands are even willing to pay extra for their products to get to the most advantageous place. And they will certainly put these costs in the price of their goods. Often less untwisted brands that are not ready to participate in marketing games produce no less quality products. Look carefully at the entire range!
Related purchases.The accompanying goods will always be located with what is considered the main purchase. In the departments with tea and coffee there will be at least a small shelf with sweets, and snacks will be placed in the department with beer. Of course, sometimes it helps not to forget about the necessary purchases. The main thing is that this really was your own decision.
White shelves for meat and fish products.It is against this background that the products of this group seem to us more fresh. In addition, our brain considers meat and fish more fresh, if they are located on natural materials (for example, a simple wooden board), or decorated with fresh herbs.
The game of vices.Our greed is a great tool for manipulation.Therefore, selling products in a very large package, or two for the price of one, the store provides a huge profit. And if the purchase of products for long-term storage and can really bring significant benefits, a large number of unnecessary cheap goods will not bring the buyer anything but losses. And if you decide to buy goods for mega super shares, do not forget to check the expiration dates!
Visual design of the trading floor.In those departments where marketers would like to delay the buyer a little longer, the color of the walls is likely to be warmer. For example, departments with expensive liquor will be less lit, and showcases will often be made of expensive natural materials.
Musical design.Music in the shops, most often, calm and measured. Your movements become as calm and relaxed and you spend more time at each rack, carefully examining the proposed goods. But the light dynamic hits make the mood upbeat and a little frivolous, which provokes impulsive actions, including rash purchases.If you are afraid of unnecessary exposure, do not remove the headphones on the trading floor and make your own playlist!
Shelves with little things, located at the very box office.Even when you have already completed your plan for filling your basket and trolley, and are looking forward to your turn to the cashier, they offer you a little more to spend. The amount of the purchase seems so small compared to what is already in your basket, that you do not even think about whether you want the goods offered.
Discount cards.A small piece of plastic, which is sure to make you return to the store of this network. Sometimes even to the detriment of your time and convenience. And if the amount of the discount depends on the amount spent last month, you are on the hook of your supermarket!
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Psychological tricks used by supermarkets