• What lies behind the barbershop: a banal hair salon or a private club for bearded men

    The image of a successful man, like branded clothing, an expensive watch on the wrist, is complemented by a stylish haircut and well-groomed beard. The fact that representatives of a strong half of humanity are watching their appearance has not shocked anyone for a long time. How to comply with the trends without breaking the brink of the image of the brutal exchange, and the image of the "coquette" from the male sex?

    In recent years, in large cities, mature gentlemen and young guys regularly visit barbershop.

    Barbershop is more than a barber shop. The institution of this profile can be called a closed club, where the aggressive energy of the male is given by civilized, aesthetic forms.

    Barbershop - the territory of low-key male aesthetics

    Straight razor

    The term "barbershop" comes from the word "barb" ─ beard in Latin. In the Russian language there is an outdated designation ─ it is a barber-shop. Salon masters are called barbers.Stylish barbers - this is a significant part of the entourage of the institution. They show creative haircuts and neatly decorated beards.

    Barbershops have become a timely alternative to the male hall in a standard beauty salon. The establishment is distinguished by its unique interior design and the atmosphere of an elite club. The furnishings, stylized vintage, leather furniture against the walls of bare brick or wild stone. Preference is given to natural materials. The interiors of the institutions are laconic: non-trueism, loft, minimalism.

    Restrained design of the room is diluted with copyright decorations. Here you set up business meetings, spending time with like-minded people. Strong and non-alcoholic beverages are included in the payment for the haircut. Board games are provided to entertain customers.

    History of

    Barbershop is a cultural phenomenon, rather than an institution providing a list of services. This situation is due to the need for men to monitor their appearance separately from women. The first mention of the pioneers of Barber - the industry dates back to 1805. Since then, the barber has often experienced ups and downs.Development was hampered by wars, new standards of beauty, and even the invention of the Gillet safety razor. In the last decade, the fashion for stylish men's haircuts and beards has spread in Europe and America. And after a little time, the trend caught on in Russia.

    INTERESTING FACT! A peculiar attribute of the institution is the barber-pole. This is a dynamic signboard with night illumination. It consists of a glass cylinder in which bands of red, white and blue colors rotate. This symbol has got accustomed since the times when barbers took on the duties of a medical assistant.
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    Reason for unprecedented popularity

    A visit to the modern barber is prestigious. This is a kind of ritual that emphasizes the status of a man. The masters of the institution prefer the individual attitude to the client. Thanks to the creative approach, after a visit to the barbeshop a man looks fashionable, subtly different from the rest. Institutions position themselves not only as a place where they take care of the appearance of the client, but also a space where you can relax and unwind with your soul.

    What and how much in the barbershop

    The pricing policy of the institution depends on the location of the salon and the level of the craftsmen. Haircut and beard correction is expensive.Modern barber shops offer:

    • Haircut and shave the head.
    • Hair styling.
    • Making beard and mustache.
    • Camouflage gray hair.
    • Shaving with a straight razor.
    • Removal of facial hair with hot wax.
    • Caring procedures.

    Separate facilities include the list of services - male pedicure and manicure, “father and son” haircut, tattooing, eyebrow correction, neck and head massage.

    Table: cost of services, in rubles

     MoscowSt. PetersburgSochiVladikavkazKazan
    Beard correction 800 700 500 200 - 400 1000
    Men's haircut 1600 1500 1300 300 - 600 1200
    Children's haircut 1000 1000 1000 200 - 400 1000
    Camouflage gray hair 1200 1000 600 500 600
    Haircut, beard 2100 2000 1700 600 - 800 2100
    Shaving 1600 1500 2000 600 1500

    What is the difference between barbershop and barbershop?


    Specialists work in the salons, providing a high level of service and understanding visitors with one word. Masters of men's salons use expensive tools. Balms for care, styling products - designed specifically for men's skin and hair. Wax for beard and mustache styling have expressive aromas of sandalwood, tobacco, leather and whiskey. Cosmetics can be purchased at the salon and take care of yourself at home.

    Barbershop is a conceptual place for a certain audience. It:

    • Hipsters.
    • People of creative professions.
    • Gentlemen, who consider well-groomed appearance, part of the image of a business person.

    Some barrels are positioned as places where women’s feet do not step on their territory. But some barber shops resort to the help of female barbers and consider this their highlight.

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    How to become a modern barber

    The industry is developing in Russia and the CIS countries at a breakneck pace, which means that the profession of the barber is a promising way to make a living. Many famous specialists grew out of the universal masters of ordinary beauty salons, and someone went to the Barbers school, unable to hold hairdressing scissors and a straight razor in their hands.

    The profession of the barber can be called creative. Masters model the haircut and beard, given the condition of the hair, the shape of the skull and the type of appearance. Training at specialized courses takes a little more than a month.

    After an internship, a barber can count on a monthly income of 35 thousand rubles.

    The most famous salons in Russia and in the world


    If abroad this direction is developed, and the history of some institutions goes back centuries, like London's Truefitt & Hil. That in Russia, the Barber & Shop is just beginning its journey.However, the market has already formed a rating of institutions. It:

    • Chop-Chop.
    • TopGun.
    • OldBoy.
    • Firma.
    • Big-bro.
    • Borodach.

    How to open Barbershop from scratch

    The opening of the barbershop ─ is a promising and fashionable business that is able to provide a quick return on investment and a regular income (about 200 thousand rubles per month). The cost of opening the cabin is about 700,000 rubles. Reduce initial costs and reduce the risks will help purchase a franchise.

    Table: The price of a popular barbershop franchise

    BarbershopEntry fee, rublesPayback period, monthsAverage check, rubles
    Oldboy 250 000 5 1200
    FIRMA 250 000 6 1100
    BIG BRO 300 000 3 1500
    Chop-chop 350 000 18 1600
    Topgun 500 000 4 1700
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    Who are the celebrities visiting Barber & Shop

    To foreign celebrities with a stylish haircut and beard are David Beckham and Brad Pitt. Our stars are also not averse to making their hair according to the trend. These include Ivan Urgant and Sergey Badiuk. And rapper Timati opened his own institution called "13 by Black Star", where you can not only tidy up the vegetation on your face, but also make a tattoo.

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    A visit to the Barbershop ─ is a stylish tradition that fathers should instill in their sons. This is a ritual that has a chance to turn into a steady trend, working to create the image of a man.

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